About Our Introduction
We operate four production bases with a total building area of 100,000m²: three dedicated to advanced bamboo production lines, and one specialized in recycled used clothing materials. Located in Dama Town, Tongxiang—China’s core sofa fabric production base, just 40km from West Lake in Hangzhou—we enjoy a complete industrial chain for furniture and home living, covering design, R&D, production, sales, and supply chain.
Conceptual transformation
From "pet supplies" to "coexistence between humans and pets", create a harmonious and interactive lifestyle between humans and pets. Pets are like family.
Comprehensive integration
From home to outdoor, and then to commercial spaces, we aim to create a comprehensive lifestyle that integrates people and pets.
Cross species empathy
Understand and respect the nature and needs of pets, while satisfying human aesthetics and lifestyle habits.
The integration and symbiosis of humans and pets is not only reflected in physical space, but also extends to various aspects of daily life. We encourage pets to be seen as an indispensable part of family life, integrated into daily activities and decision-making. For example, when choosing furniture, not only should human comfort be considered, but also whether the material is suitable for pets to use; When planning family activities, it is natural to consider the participation of pets. This promotes a more comprehensive and inclusive lifestyle, strengthening the status of pets as family members.
Research has shown that there exists a cross species oxytocin mediated positive cycle facilitated and regulated by gaze, which may support the co evolution of human dog relationships through shared social attachment communication patterns. The study of pets explains why people are increasingly inclined to view pets as family members and demonstrates the important connection between pet relationships and pet economic development. By creating more opportunities for coexistence and interaction, interactive home products can create a shared space between humans and pets that not only meets human needs but also provides entertainment and stimulation for pets; Or develop shared spaces that can serve both humans and pets simultaneously. This deep integration not only enhances emotional bonds, but also improves the quality of life.
Research has shown that there exists a cross species oxytocin mediated positive cycle facilitated and regulated by gaze, which may support the co evolution of human dog relationships through shared social attachment communication patterns. The study of pets explains why people are increasingly inclined to view pets as family members and demonstrates the important connection between pet relationships and pet economic development. By creating more opportunities for coexistence and interaction, interactive home products can create a shared space between humans and pets that not only meets human needs but also provides entertainment and stimulation for pets; Or develop shared spaces that can serve both humans and pets simultaneously. This deep integration not only enhances emotional bonds, but also improves the quality of life.
Bachelor's Degree from Michigan State University, USA
KPA-DTC Certified, USA
LSHU-Silver Certified, USA
Founder of PetLearn Pet Behavior Education
Founder of Unleash Pet-Human Harmony Park
Behavioral Consultant at Naigu Animal Hospital
Xiaohongshu Influencer with 10K+ Followers on Canine Behavior Science
2012-2022: Custom product design and production for hotel, entertainment, and dining projects
2022-2024: Founder of Joyboox Yueju Pet-Friendly Living Pavilion
Entrepreneurship Mentor at the School of Humanities and Social Sciences, North China Electric Power University
Bachelor's Degree in Industrial Design, Jiangnan University
Master's Degree in Service Design Innovation, Lou***orough University
Experience in product design, interaction design, service design, and experiential space design projects
Actively researching and applying environmentally friendly materials to promote the sustainable development of pet furniture design. Research has shown that consumers who own pets have a higher tendency towards sustainable consumption than those who do not own pets.
Collaborate with designers, furniture suppliers, and pet brands to create a brand new commercial platform for pet spaces.
Pro pet projects are going global, combining local innovation with international vision, and opening up more opportunities.